From Plymptoons.

Another Bill Plympton classic film, this one from 2010. Bill took up the cause of animal rights with this touching story of a young cow who sees a billboard for a burger chain and thinks that there’s a glorious future for him, without realizing what it would take for him to become a "Happy Burger". So the film became a fable about the power of advertising and the strength of a mother’s love.

The film premiered at the SXSW Festival in March, 2010 and went on to play at Aspen Shortsfest, the Charleston International Film Festival, Cartoons on the Bay in Rome, the Sonoma Film Festival, the Newport Beach Film Festival, the Stuttgart International Animation Festival, the Annecy International Animation Festival, the Edinburgh Film Festival, the Brooklyn International Film Festival, the Jerusalem Film Festival, the Animator Festival in Poznan, Poland, the Martha’s Vineyard Film Festival, the Hamptons Film Festival, the Starz Denver Film Festival, the St. Louis International Film Festival and many others.

It won the Grand Jury Award for Best Animation at the Florida Film Festival, First Prize for Animation at the Delray Beach Film Festival, First Prize for Animation at the BeFilm Underground Film Festival, the Audience Award for Short Animation at the Woods Hole Film Festival, Outstanding Animated Short at the Flagstaff Film Festival, and the very appropriate "Golden Cowbell" award for Best Independent Animation at the SoDak Animation Festival.